Rooted in the fertile ground of intelligent manufacturing in Jining High-tech Zone and riding the wave of cross-border e-commerce development, Shandong huayee Heavy Industry Group Co., Ltd. has seized the opportunities of the new cross-border e-commerce track. Relying on the region's complete construction machinery industry chain and high-quality business-supporting policies, it has been deeply engaged in the R&D, manufacturing, and cross-border foreign trade of small construction machinery, continuously promoting technological innovation, product iteration, and global layout, steadily expanding its overseas market footprint, and becoming a core backbone enterprise in the small construction machinery foreign trade industry cluster in the High-tech Zone.

As the core agglomeration area of Jining's construction machinery industry, the High-tech Zone has a top-tier complete industrial chain in China, achieving full model coverage with a local supporting rate of over 70%, laying a solid industrial foundation for enterprise development. To promote the transformation and upgrading of the traditional heavy industry, the High-tech Zone has vigorously promoted the deep integration of construction machinery and cross-border e-commerce. In 2025, it has carried out 16 special cross-border e-commerce training sessions, covering more than 5,000 participants, helping enterprises break through the limitations of traditional foreign trade and accurately seize overseas niche markets through policy support, resource guarantee, service upgrades, and other measures.

Leveraging the High-tech Zone's high-quality business environment, huayee Heavy Industry has taken the initiative to transform and innovate, actively participating in special cross-border e-commerce training, abandoning the single traditional offline trade model, and accurately connecting with global customers through mainstream overseas e-commerce platforms. Focusing on diverse overseas scenarios such as household gardening, modern agriculture, and small-scale construction, the company continues to optimize its product structure and iteratively upgrade its technology and craftsmanship, focusing on polishing core products such as mini electric excavators and small loaders, and customizing new models adapted to overseas working conditions, matching differentiated overseas market demands with an intelligent and refined product matrix.

The High-tech Zone continues to strengthen factor guarantee and spare no effort to cultivate foreign trade backbone enterprises and industrial clusters. As a key supported enterprise, huayee Heavy Industry is deeply integrated into the regional industrial development pattern, continuously increasing R&D investment, expanding production capacity, and improving its overseas layout. Relying on excellent product quality and precise market positioning, the company has been deeply cultivating core markets in Europe and America. Leveraging the regional brand advantage of "Small Machinery, Made in Jining", it continues to increase its international market share, and its brand's overseas influence is steadily rising.

At the same time, the High-tech Zone continues to optimize the cross-border e-commerce service system, promoting service innovation in taxation, customs, foreign exchange, and other fields, and improving the facilitation level of cross-border trade. Relying on the region's high-quality policy ecology, coupled with the company's overseas warehouse layout in the United States and Italy, huayee Heavy Industry has built a full-chain overseas expansion model of "e-commerce customer acquisition + overseas warehouse fulfillment + localized after-sales", greatly shortening the logistics cycle, reducing operating costs, improving customer experience, and consolidating the core competitiveness of the enterprise's international development.

Thanks to industrial empowerment and policy support, in 2025, the foreign trade economy of Jining High-tech Zone achieved leapfrog growth, with the regional export volume reaching 7.56 billion yuan, a year-on-year increase of 92.6%, and the market share of locally-made small excavators in the European and American e-commerce market exceeding 55%. As an important force in the region's industrial expansion overseas, huayee Heavy Industry has kept pace with development and achieved all-round improvements in order volume, market scale, and brand value.

In the future, huayee Heavy Industry will adhere to the dual-driven strategy of digital transformation and technological innovation, deeply cultivate the main track of small construction machinery and the track of cross-border e-commerce going overseas, and continue to increase R&D and innovation efforts and optimize its global market layout. The enterprise will continue to rely on the industrial and policy advantages of the High-tech Zone, stay true to its original aspiration of intelligent manufacturing, deeply cultivate overseas markets, empower "Jining Intelligent Manufacturing" to go global with high-quality products, help expand and upgrade the regional construction machinery industry cluster, and continue to contribute corporate strength to the high-quality development of the High-tech Zone's export-oriented economy.